Well, here's what's on my mind...

Monday, September 24, 2007

4th week of PR Ethics, Law & Diversity

After reading the Dallas Cowboys case study there were many things I was very shocked about. First, I honestly feel that celebrities (including athletes and 'royalty' like Paris Hilton) have gotten away with practically murder. Their punishments are no where near where they should be and that is exactly what happened to Michael Irvin when he was involved in a so-called "scuffle" with another player, Everett McIver, and resulted in a serious cut on his neck. What blows my mind is how the coach lied initially about the size of the cut and later it was revealed that it was about 6 inches long. Nobody, except the Cowboys, will ever know what really happened but their PR people did one heck of a job keeping everyones' mouth shut. Their were absolutely no leaks and the media could not understand, "Why now?" As much as it appeared to be a failure for the media, the Cowboys succeeded.

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