11th Week--Reality VS Perception

Reality is what actually is. Perception is what it appears to be.

Enron is a great example of this. Enron appeared to be all-mighty and successful while in reality, they were out of money and completely in debt. Hundreds of people were out of jobs all of a sudden. The harsh reality of Enron affected not only alot of people but the stockmarket as well.

It is important to take notice of the distinct difference between reality and perception and in our everyday lives as PR practitioners to be able to differentiate the two because it could 'make or break' a company--like Enron.